Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Madewell
Madewell Moves to Make Denim For Everyone
Madewell has made great inroads into denim, leading with fashion favorites and wardrobe staples. And lately, it’s been about making sure those beloved denim pieces can be embraced by people of any gender, shape or size, with a focus on inclusivity of fit for its denim community. Carved in Blue spent some time hearing from Madewell head of denim design, Mary Pierson to get the lowdown on what’s new in denim.
© Aztex
An Inside Look at What Aztex’s Doing With Custom Denim
Today’s consumers are keen to get their hands on something that’s unique and just for them—particular where their denim is concerned. It’s a demand Mexico’s Aztex is working to supply, and so far, things have been going well for the company. Carved in Blue caught up with Aztex’s Patricia Medina Cortes to find out what’s new and next for the company.
© Chottani
Chottani, Swarovski and Lenzing Collab Prove There’s Little Denim Can’t Do
When masterminds like Chottani, Lenzing and Swarovski combine forces, the result is sure to be mesmerizing. These industry leaders are set to debut a new collection, dubbed “Mesmerize” at Denim Premiere Vision in London Dec. 5th-6th, highlighting denim’s versatility and range—and certainly upping the couture factor. “’Mesmerize’ takes a totally different perspective on denim and its usual definitions,” Chottani marketing director Aamir Chottani, said in a joint statement. “This beautiful collection takes denim to the luxury level and away from the vintage themes where the fabric is traditionally anchored. It is truly denim haute couture.”
© Orta
Who’s Using TENCEL™ x REFIBRA™ in Denim?
Since the launch of TENCEL™ Lyocell with REFIBRA™ technology in February 2017, brands have been keen to embrace the first man-made cellulosic fiber featuring recycled material on a commercial scale. It’s a fiber which embraces circularity, since the REFIBRA™ technology involves upcycling cotton scraps from the garment production process and wood pulp sourced from certified sustainable forestry. REFIBRA™ technology brings also a solution forward for supply chain transparency as the TENCEL™ fiber contains identification material inherently.
© Candiani
More Mills Share Why They’re Using REFIBRA™ Technology
With the success of REFIBRA™ technology by TENCEL™ ramping up among the sustainability-minded in the denim sector, Carved in Blue has set out to highlight who’s using what and why. From mills in Turkey to Spain, China, Thailand and Pakistan, companies keen to reduce their environmental impact are turning to the REFIBRA™ technology that upcycles post-production cotton scraps from the garment sector and wood pulp sourced from certified sustainable forestry. And many have found various blends to suit their customers’ demands. Here’s a look at how REFIBRA™ Lyocell is manifesting in denim.