Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© 3x1
DENIM DAYS: What 3×1 Has Been up to Lately
If Scott Morrison, president and founder of 3×1 denim, has anything to do with it, the denim industry is going to keep its magic. While the sector is booming, going mass has meant a little loss of culture from the category, that love for denim that manifests among true bluebloods. But Morrison and 3×1 still have that love. The label has become a cult favorite and doing denim drops is one way it’s kept up the excitement—both for the brand and its customers—as 3×1 releases new limited-edition styles each month.
© Sinem Yazici for Lenzing
Reformation Brings Transformation to the Denim Industry
Reformation, a brand that has made sourcing sustainable fabrics and reducing environmental impact its mission, has brought the same approach to its denim, tapping TENCEL™ Lyocell to help it get there. The Los Angeles-based brand uses vintage and deadstock fabric for some of its denim, adding it to fashion forward styles that consumers are keen to buy and feel good about wearing. Reformation will be front and center and Denim Days Sept. 22-23, showcasing how sustainability and fashion can coexist.
© Sinem Yazici for Lenzing
New York Denim Days Underscores Denim’s Sustainable Future
The second edition of New York Denim Days this weekend served strong denim style with a side of education about the industry’s progress toward sustainability. The two-day shopping festival kicked off Saturday with an indoor market at the Metropolitan Pavilion, where brands like Mavi and Hudson customized jean jackets and a denim curiosity shop sold gems like denim-themed jewelry and indigo home goods.
© Paulita Carlotta
Paulita Carlotta Heads to Denim Days With Sustainability in Mind
For Paulita Carlotta designer Rosana Rosales, sustainability is part of the makeup of what she does. With a line named for people who’ve inspired her on her path, Rosana makes denim that delivers on quality in a way that could only come from a denim lover.
© Lenzing
TENCEL™ Denim Takes the Lead at the Upcoming Denim Days Festivals
If your favorite color is blue jeans (and, seriously, whose isn’t?), do we have good news for you! Denim Days, the celebration of all things denim, is coming to New York City on September 22-23 at the Metropolitan Pavilion and to Nashville, Tennessee on November 10-11 at Marathon Music Works. Tickets for these fun-filled denim insider shopping extravaganzas are just $10 and are on sale now at https://denim-days.com/usa/.