Carved in Blue
ISSUE 04/2025

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ Big John © Big John

Big John’s CEO on Diverging Denim Trends and Circular Concepts

Japan has become a hotspot for denim heads to get their hands on raw denim, and local label Big John specializes in these unfinished jeans that wearers can put their mark on …

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TENCEL™ EIM © Begoña García and Michael Kininmonth

EIM’s Inaugural Benchmarking Report Outlines Denim Industry’s Impact

The denim industry is making strides in reducing negative effects on the environment and people, but there is still plenty of room for further improvement, according to a report from an impact measurement solution …

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TENCEL™ TENCEL™ and ECOVERO™ © Lenzing AG

Lenzing Teams with 11 Mills to Translate Trends Using TENCEL™ and ECOVERO™

The Application Innovation Collection 25 contains up-to-date applications of TENCEL™ and ECOVERO™ fibers focused on the trend and demand from global brands …

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TENCEL™ Kingpins Amsterdam © Lenzing AG

Latest Kingpins Amsterdam Convened the Industry During Uncertain Times

The TENCEL™ Denim team had a jam-packed, fruitful week in Amsterdam, between Kingpins Show and industry gatherings …

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TENCEL™ Blue Cast © Tuncay Kilickan, Diana Verde Nieto

5Blue Cast: Diana Verde Nieto on Luxury’s Quiet Innovation and Cultivating Culture

As sustainability expert and “Reimagining Luxury” author Diana Verde Nieto told Lenzing’s Tuncay Kilickan during the latest episode of our Blue Cast podcast, these labels have often been innovation leaders when it comes to greener models …

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