Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Diesel
ALL IN THE FAMILY WITH DIESEL
Growing up as a Rosso meant early exposure to the inner workings of the denim industry for Stefano Rosso, son of Diesel founder Renzo Rosso and heir to the Italian denim brand’s empire. Diesel has been known for its alternative luxury vibe and innovative denim since its birth in 1978, and so many consumers still seek it out for something that is genuinely cool to add to their denim wardrobe.
© Marta Goldschmied
ALL IN THE FAMILY WITH GOLDSCHMIED
It’s hard to imagine growing up with Adriano Goldschmied for a father and not living a life laced with denim—and though she hadn’t planned to, Marta Goldschmied has stayed true to her genes when it comes to jeans. But she’s paved her own way. With her own brand of sexy denim-focused streetwear, Made Gold, the younger Goldschmied is establishing her own position among denim’s elite.
© Emily Olah
ALL IN THE FAMILY WITH OLAH
Since 1959, Olah Inc. has been firming up its footing as a leader in the denim space, and now the company hosts one of the sector’s foremost denim shows: Kingpins—which, according to Olah Inc., began as a “We love jeans” party in New York City.
© Tricia Carey
ALL IN THE FAMILY WITH VINCENZO MARROCCO
We’re continuing our series, “All in the Family” and looking at just how deep blue runs in family blood lines, and these families are often to thank for the rich culture and heritage the denim industry comes with. This time we’re talking to Vincenzo Marrocco, son of Saverio Marrocco, former North America Director of Sales at Candiani Denim, who’s credited with bringing the Italian denim name into the U.S. market.
© Alice Tonello
ALL IN THE FAMILY WITH TONELLO
When brands want to finish their denim, they often turn to Tonello for three things: quality, innovation and sustainability. The Italian garment finishing tech company, our latest feature in our “All in the Family” series, has been in business for more than 35 years, not just because brands want machinery for washing and dyeing, but because brands want machinery for washing and dyeing created by people who bleed blue and constantly innovate in the denim space.