© ONLY
TENCEL® Denim Promotion Competition on Wechat
In China, Wechat is one of the most popular social media tools and Lenzing is active on Wechat. Our Lenzing account was last used for a competition in co-operation with ONLY Jeans. It was possible to win 30 TENCEL®/Cool jeans from ONLY.
© Beyond
Beyond’s 2016SS Jade collection with TENCEL®
Beyond, the famous home textile retail brand in China, recently launched the new 2016 spring and summer TENCEL® collection. Beyond named this collection “Jade” which means that their TENCEL® products provide a cool and moist touch feeling like jade in the spring and summer seasons. At the same time, they will also carry out a series of online and offline activities to promote this collection. For 2016SS, all TENCEL® bed linen products from Beyond will feature TENCEL® swing tickets from Lenzing.
© Les Enphants
TENCEL® babywear promotion in Les Enphants
Les Enphants, the famous infant and childrenswear brand, has launched SS16 TENCEL® collections in its online and offline sales channels in China. Together with the new collections, Les Enphants is running TENCEL® underwear and T-shirts wearing trial promotion activities for new born babies. Young parents share their experiences with TENCEL® collections and post pictures of their babies enjoying TENCEL® in Les Enphants’s online flagship shop. Themie Huang, the product director of Les Enphants, said, “We got good feedback on TENCEL® products from parents that the soft and silk-like hand feel and the skin friendly function of TENCEL® is perfect for babies’ tender skin. We plan a full product line with TENCEL® fibers for next season.”
NEW: Denim Blog “Carved in Blue”
This month we are pleased to announce the launch of Carved in Blue, a blog produced and curated by the denim team at Lenzing. It features creative coverage of both the mills that make some of the world’s most-wanted denims and the brands that hone those fabrics into the most-wanted garments. There will also be a spotlight on industry creatives who will share key experiences, insights and wisdom from their time spent in this great industry. Carved in Blue will serve as a prime platform to share the stories of those whose roots run deep with denim. Our fibers are woven into the global denim tales that Carved in Blue will tell.
Visit us at: www.carvedinblue.lenzing-fibers.com
© L&M MARKETING
Communicating the Future of Man-Made Fibers
With this as its motto, the 55th MAN-MADE FIBER CONFERENCE DORNBIRN (09.20–22.2016) continues to be the leading global event for innovations in the field of man-made fibers. Approximately 100 expert talks will inform more than 700 participants from 30 countries of the latest trends, developments and innovations. The Who’s Who of fiber/filament producers, the processing chain, the machine and chemical industry, and academic research will make Dornbirn a platform of communication and the center of the fiber world for these 2 ½ days.