Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Ali J. Meah
REFIBRA™ Retrospective: The Backstory
“In early 2011, three separate events contrived to significantly influence my thoughts about my view of the environment and my view of the products that Lenzing manufactures... This was the idea that, in theory, any cellulose mass could be employed as a raw material source for Lenzing fiber production. This was the “eureka moment”: Why not spin fibers from waste cotton? …”
© Paolo & Barbara Gnutti
All in the Family with Paolo & Barbara Gnutti
Aside from sharing genes, some siblings have a common passion for jeans. Paolo and Barbara Gnutti’s father founded Italian manufacturer ITV Denim in 1972, and both siblings grew up surrounded by denim. But while their denim roots began in childhood, the siblings branched out into different career paths…
© SM Denim
SM Denim on Sustainable Innovation and Textile Trends
Denim fabrications are constantly changing courtesy of new technologies and innovations. Pakistani-based denim mill SM Denim has seen the evolution of denim over the past 40 years, as shifting styles and consumer demands have shaped denim production… Carved in Blue chatted with SM Denim’s CEO Asif Merchant and executive chairman Junaid Javaid about its pandemic-era products, how it is advancing sustainability and what’s next for the mill.
© Ali J. Meah
TENCEL™ Denim Trends: The Latest from Mills in Europe
Since in-person trade shows are still put on hold, Carved in Blue is taking an opportunity to digitally connect with its community… We caught up with denim mills in Italy and Spain to hear their thoughts on low-impact denim and how they are incorporating wood-based TENCEL™ branded fibers into their collections.
© Richard Cordero
Courting Conscious Consumers Begins with Responsible Raw Materials
One of the top trends to come out of Covid-19 is conscious consumption. As part of this shift, shoppers are paying more attention to the raw materials within their products. Responding to the demand for lower impact textiles, wood-based fiber producer Lenzing expanded its sustainable offerings during the pandemic with the launch of carbon zero TENCEL™ fibers. Tricia Carey, director of global business development – apparel at Lenzing, sees a need for continued investment on innovation throughout the industry, particularly to reduce fashion’s carbon footprint.