Carved in Blue
ISSUE 14/2019

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ Sustainable Development Goals © Lenzing

Introducing SDG Decoded

As we pass the four-year mark on the establishment of the 17 Sustainable Development Goals (SDGs), it’s the perfect time to see how far we’ve come and where we’re heading in our quest for sustainable denim. Adopted by world leaders in September 2015 at an historic UN Summit, the 17 SDGs came into force on January 1 2016. The Goals are unique in that they call for action by all countries, poor, rich and middle-income to promote prosperity while protecting the planet. The goals are meant to serve as a framework for businesses to help create a more eco-responsible future by addressing such global challenges as poverty, inequality and climate change. Lenzing has been committed to the initiative, pledging to effect positive change and also help drive value for other companies.

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TENCEL™ Hardwear Origami © Mohsin Sajid

All Work & Some Play with Hardwear Origami

Take something old and turn it into something new! ENDRIME® owner Mohsin Sajid does just that in honor of Sustainable Denim Wardrobe Hardwear, the collab with Jeanologia, YKK and Mohsin’s own ENDRIME®. Garments were produced at Blackhorse Lane Ateliers in East London. “Being asked to design an authentic denim collection using TENCEL™ Lyocell has been a dream project for Sadia and I. It has been a joy for us to create and has been a true collaborative project, it’s been a career highlight.” concluded Mohsin Sajid. Based on TENCEL™ Lyocell blended fabrics, the SDW Hardwear collection is an authentic, yet sustainably made, workwear wardrobe, with eight mills selected to supply fabrics. Learn more about it here.

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TENCEL™ Kings of Indigo © Kings of Indigo

Kings of Indigo: The Woody Trilogy’s Welcome Fete

The Woody Trilogy was duly celebrated at a pop-up street and garden party in the 9 Little Streets district in Amsterdam. Held Oct 22- 27th during Kingpins and Amsterdam Denim Days on the quaint street of Elandsgracht in the Nine Streets, the pop-up showed off Kings of Indigo’s sustainably made collection of men’s and women’s jeans, pants, shirts and skirts, all featuring symbols that represent the closed-loop fiber production process of TENCEL™ Lyocell. Click through the gallery to see shots from the shindig.

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TENCEL™ Salli Deighton © Lenzing

Salli Deighton’s Denim Mission

As a denim designer in the 1990s, Salli Deighton owns the role she played in the oft-harmful industry. Now a denim consultant for ASOS and Gas Jeans who collaborates with retailers and mills, she’s determined to help others create in more sustainable, ethical and responsible ways. As part of the Modern Definition of Denim video series, Carved in Blue talks with Salli about what the industry got wrong for so long—and all of the incredible progress the denim family has made on its journey.

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TENCEL™ Modern Definition of Denim’ © Marzia Lanfranchi

Unzipping The ‘Modern Definition of Denim’

Consider it “The Director’s Chair” for the “Modern Definition of Denim”: Carved in Blue is taking you behind the scenes to learn what went into the making of the new video series putting its finger on the pulse of denim today. Sustainable fashion consultant Marzia Lanfranchi and Angus Dunsire, co-founder of the Pal creative studio, teamed up to deliver storytelling at its finest: a vibrant, energetic and relevant collaboration with a crew of denim’s most influential and interesting voices. Here, they share how they drew out the industry’s “best blue thinkers,” where they found their inspiration, and the one trend that needs to exit the industry—stat.

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