“Out with the old, in with the new,” does not really happen in the denim industry because the old is our heritage. However, reflecting on the past year, there was plenty of new. I coin 2020 as the year of uncertainty. This year, 2021, is the year of adaption as we dealt with hybrid work, restrictions and remembering to “go off mute.” As the year comes to a close, here are some of the standout TENCEL™ denim team moments from the last 12 months…
One of Carved in Blue’s highlights of 2021 has been the launch of Blue Cast, our podcast. With the reduction in social gatherings and in-person face-to-face meetings over the past two years, we welcomed the chance to virtually sit down with friends old and new to discuss denim topics. In the first 13 episodes, hosts Tricia Carey and Michael Kininmonth had the pleasure of inviting on experts and entrepreneurs both in the industry and on the periphery of denim…
This year, the TENCEL™ Denim Team held our first Blue Lenz Denim Video Awards during Bluezone, celebrating the best of the best from our Blue Lenz YouTube channel. One of the winners, Kingpins Show managing director Vivian Wang, took home the Best Art Direction award for her film “An Indigo Story.” The short captures the traditional natural indigo dyeing practices in a remote town in China…
Among the TENCEL™ denim team’s milestones in 2021 was the launch of the second edition of our collaborative Circle Book project. Established in 2020 with our co-creators Meidea and Officina+39, The Circle Book lays out ideas and designs for more circular, sustainable fashion production. In 2021 developed a physical collection and tapped more partners, including trim makers and textile mills, involving a total of 10 companies…
Denim label Triarchy has tapped Danish model Josephine Skriver for a collaboration that centers on eco-conscious fabrications. Josephine turned designer for this limited-edition capsule collection, creating items that are versatile enough to wear night or day and focusing on building timeless garments that can stay in a consumer’s closet for years to come…