Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Guess
Guess Eco is Everywhere
Guess is getting (even more) green. After being offered in only Europe, the rest of the world can now wear the brand’s Eco line of sustainably made men’s and women’s wear. Eco Luxe denim—which comes in a variety of styles and washes—uses TENCEL™ x REFIBRA™ Lyocell fibers, made with upcycled industry cotton scraps and wood from responsibly managed forests. All of this denim is produced using water-saving and other earth-friendly techniques.
© Munich Fabric Start
Naveena NDL Nearly Nixes Indigo for Hightex Award
Naveena (NDL) Denim’s passion shone at Bluezone, where the Pakistani mill took home a Keyhouse HighTex Award during Munich Fabric Start. Bestowed upon companies demonstrating real fabric innovation, Naveena wowed the judges with its sustainable and soft denim using minimal indigo and maximum water savings. Carved in Blue caught up with Rashid Iqbal, executive director at Naveena, right after the show to get his thoughts on Keyhouse, Bluezone.
© BLEED
Michael Spitzbarth’s Green Bleed
For Michael Spitzbarth, CEO and founder of BLEED, sustainability isn’t just a path—it’s a responsibility and a way of life; the company’s moniker draws its name in empathy of the Earth’s exploitation by the human race. A German apparel manufacturer that specializes in green fashion, street- and sportswear, BLEED uses only eco-friendly materials and sustainable fabrics, and operates solely via fair production terms. Carved in Blue chatted with Michael to learn where he finds his inspiration and how the company intends to leave the planet in better shape.
© Faustine
It’s a Time of Firsts for Faustine Steinmetz
Known for her whimsical and inventive designs, Faustine Steinmetz has been hailed as both a magician and a technician. But her denim is hardly all play and no work: The couture background from the London-based designer and Rivet 50 member is evident in her emphasis on the hand-made and made-to-order felted designs. Carved in Blue spoke with Faustine about revolting against fast fashion, what’s missing from today’s denim world, and how she’s equal parts excited and scared for the reaction to her upcoming collection.
© Lenzing
Panos Sofianos Says the Future of Denim is Now
Although denim is steeped in history, it’s the fabric’s future that offers the most promise and the most responsibility. For Bluezone business manager Panos Sofianos, it’s no longer enough to design with one purpose in mind. The fate of our beleaguered planet depends upon the denim industry embracing its “multidisciplinary” job. Carved in Blue talked with Panos about the past, present and future of denim—and to Panos, these three stages might as well be one.