Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
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Modern Definition of Denim: Video Series Launch
Consumers today are demanding more from their denim than ever before. It needs to be comfortable, functional and perhaps most crucially, it needs to be produced responsibly. So the question is what do industry professionals think about the challenge ahead? The “Modern Definition of Denim,” a new Carved in Blue video series from TENCEL™ Denim, rallies a dozen industry stalwarts to explore their views, values and future thoughts. With technology and trends ever evolving, can the industry embrace those creative and greener opportunities?
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Collaboration drives the Modern Definition of Denim
The community that surrounds denim is like no other: passion for the fabrication brings together some of the most brilliant creative minds on the planet. Many of today’s denim industry veterans started out as designers with little knowledge of denim, and have evolved into full-on bluebloods with a passion for not just the fabric, but the lifestyle denim inspires. They’re responsible for the next generation—the denim futurists who are starting out in the industry with more options and resources than ever before. This first film in the Modern Definition of Denim series showcases the future-thinking leaders of the denim world, discussing how the denim “family” collaborates with and inspires one another.
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Modern Definition of Denim Episode II: Cotton And Beyond
Welcome to the reinvention of denim. In the second episode of Carved in Blue’s Modern Definition of Denim video series, industry stakeholders examine how experimenting with fibers can make your favorite jeans even better. Able to deliver high quality and meet mounting consumer expectations, fibers like TENCEL™ Lyocell fibers are providing more sustainable solutions without compromising results. As such, they’re cementing their place within denim companies’ roadmaps.
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Modern Definition of Denim: Episode III: Closing the Loop
The next generation of mills and factories is changing the future of denim. As circularity becomes the most important bridge our industry builds, the model of how we make, take and create is evolving. With today’s up-and-coming denimheads forging a more sustainable path, future designers will be responsible for not only considering how their denim will be worn, but also what will happen to it once that time has concluded. “Circularity is the next industry,” said Panos Sofianos, Bluezone curator, Munich Fabric Start. “We have to live with our rubbish. We have to say that it’s zero emissions. Zero garbage. Zero.”
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Modern definition of denim episode video IV: future thinking
We’re living in another world when it comes to communicating with consumers, according to famed denim designer Adriano Goldschmied in the fourth episode of Carved in Blue’s Modern Definition of Denim video series. Not only do today’s consumers expect their denim to be soft and comfortable, they want to know about the materials that made it and where they came from. They want this information easily accessible—preferably on their phone—and they want it to be the de facto standard across the entire industry. Watch the video to learn how the most successful brands are adapting to this new reality, and how they’re planning a future of deeper interactions and greater transparency.