Combatting Climate Change Starts with Net Zero Carbon

Blue Lenz is our YouTube channel devoted to denim. Check out the channel for the best denim videos from our Carved in Blue conversations, mill partners and brands.

Catch up with some of our favorite recent videos.

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Calling Conscious Consumers

Delving into the realm of sustainable fashion can feel a lot like time traveling to the Wild West – pivotal change appears within reach, but no one seems to know the rules, or whom to trust. And that’s a challenge for so-called “conscious consumers” who care as much for what goes on their bodies as what goes inside. If you’re genuinely concerned about people and the planet, and the impact of the products you consume, you might be this breed of shopper — whose emergence is largely due to the vast, sweeping changes that characterized most of 2020, and which resulted in a catalyzing and prolific transformation for global fashion. To shop consciously means to first think about consumption itself, says Tricia Carey, who’s the Director of Global Business Development for Apparel, at Lenzing Fibers. “It can be overwhelming for consumers to sort through information and know where to begin to lower environmental impact and support socially responsible companies. It all starts with conscious consumption.”

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What’s in Store: Top Women’s TENCEL™ Denim Bottoms for Fall

After months living in sweatpants and loungewear, the start of a new season offers the opportunity to switch to pants that are more polished yet just as cozy. Denim today is far more than just skinny jeans. Styles in relaxed fits offer the base for an easy yet business casual appropriate look for working from home. With the addition of TENCEL™ Lyocell, denim also becomes softer, allowing jeans to compete with leggings and yoga pants in comfort. It’s easy to find TENCEL™ Denim through an online search. But we wanted to bring you some of the top looks using the fibers so you can easily add them to your wardrobe this season.

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Amsterdam Denim Days Takes Indigo Deep Dive to the Internet

Each year, indigo lovers and labels from around the globe get together in Amsterdam for Denim Days. Against the backdrop of the pandemic, the 2020 show is going on, but with a new digital format. From Oct. 30 to 31, Amsterdam Denim Days 2020 will broadcast talks and behind-the-scenes content via Zoom. Attendees will also have the chance to check out denim brands and vie for giveaways, including a Ginew Thunderbird Coat and a Bluehanded bedcover. TENCEL™ Denim is proud to support the seventh edition of Amsterdam Denim Days. We’ll also be hosting a session on Friday Oct. 30 centered on “Future Heritage.” “We are pleased to sponsor Denim Days Amsterdam for the second consecutive year and find new ways to connect during this time. Supporting our brand partners and collaborators in the market brings our story of transforming trees into amazing denim products for the modern consumers. This year Amsterdam can radiate the denim heritage to the world through a virtual program,” said Tricia Carey, director of global business development for denim at Lenzing.

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Indian Mills Give Insiders’ Take on Domestic Denim Market

With a growing population and middle class, India’s apparel market was on track to quickly rise in the next few years. But with disruptions due to Covid-19, will the nation maintain its trajectory? A 2019 report from Business of Fashion and McKinsey named India’s ascent as one of the top 10 trends for the year in fashion. The apparel category in the nation is projected to grow 8 percent each year through 2022, rising to a total market value of $59.3 billion. Domestic denim production and consumption specifically have taken off over the last decade, increasing at a compound annual growth rate of 15 percent. The pandemic has challenged the fashion sector in the nation. During a Carved in Blue webinar on Oct. 20, executives from three Indian mills shared what they are seeing on the ground. India entered lockdown in March, early compared to some other parts of the globe. After losing at least one full season, things are starting to return to normal. Aamir Akhtar, CEO of Arvind, noted that due to brands holding onto spring inventory and repurposing it, they weren’t buying. Even though consumers’ purchasing has slowed, the sheer size of India’s 1.2 billion population means that merchandise is now being cleared. And with inventories drying up, retailers are looking to replenish with new orders. However, capacity, which has been ramping up in denim in recent years, is still underutilized. Aditya Goyal, CEO and managing director of Anuhba Industries, believes that over the next six months, most Indian mills won’t surpass a capacity of 45 to 55 percent. Beyond population size, there are other aspects that have helped India absorb the blow of the crisis.

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