Carved in Blue
ISSUE 09/2024

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ Nautre. Future. Us. © Lenzing AG

Introducing the Updated TENCEL™ Brand Identity

To help communicate our ethos and commitment, we are introducing a revamped brand identity for our flagship fiber brand TENCEL™: “Nature. Future. Us.” …

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TENCEL™ Reinaldo Lourenço © Reinaldo Lourenço and Canatiba Textil

Reinaldo Lourenço Creates Tailored Denim Looks with TENCEL™

Brazilian designer Reinaldo Lourenço teamed up with Lenzing and Canatiba Textil to bring an elevated look to TENCEL™ jeanswear …

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TENCEL™ Local Hong Kong designers © HKDI and Dennis Hui

Global Denim Talent Programme Helps Hong Kong Design Talent Launch Sustainable Brands

The denim industry came together to help nurture local Hong Kong designers and encourage entrepreneurship through a six-month program that brought the supply chain and young talents together …

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TENCEL™ Blue Cast © Beth Esponnette and Tuncay Kilickan and Sadia Rafique

Blue Cast: Unspun’s Beth Esponnette on the Impact of ‘Intentional Manufacturing’

The modern fashion industry operates under a push model, where companies try to predict what will resonate with consumers, produce goods and then send them to stores in the hopes that they sell …

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TENCEL™ Misci © Misci and Canatiba Textil

Misci Updates Signature Styles with TENCEL™ and Canatiba

Misci partnered with TENCEL™ and Brazilian mill Canatiba on a collection of unisex pieces …

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