In recent years, matte finishes have grown in popularity for everything from makeup to house paint, but now this velvety look is coming to your TENCEL™ Denim. Conventional TENCEL™ has always had a subtle sheen, but a new matte version of the fiber is providing expanded design opportunities. The fibers are made to scatter light to minimize the amount of reflection.
What’s even better than carbon neutrality? A net-zero carbon footprint combined with circularity. TENCEL™ denim is joining these two sustainability credentials in its recently launched carbon-zero TENCEL™ with REFIBRA™ technology fibers. REFIBRA™ uses recycled cotton as a portion of the inputs for lyocell, creating an identical material to fully virgin lyocell, with the added benefit of waste reduction.
Bluebloods love denim. But in the case of fiancées Zennure Danisman and Kaan Erinc, denim was the reason the couple met and eventually fell in love. Zennure has been at denim mill Orta for over a decade, and she is currently the head of the marketing and washing department. Kaan worked at LST Laser Systems Technology and continued on with Jeanologia after its merger with LST. He is now the Brainbox manager Turkey at the sustainable fabric and finishing solutions company. Over the years, their relationship has evolved beyond client and seller, and the pair is now engaged.
Social entrepreneur Kerry Bannigan has had a front-row seat to the fashion industry’s shifting attitudes toward sustainability. Earlier in her career, Kerry worked in events, including producing fashion shows. Taking these beyond just design showcases, she would work with governments to highlight aspects such as textile manufacturing solutions. But 15 years ago, the audience was less receptive to sustainable topics. “People just couldn’t get their head around it at fashion week, and they really did turn their back on sustainability as a whole; it wasn’t seen as the cool thing,” Kerry said.
To keep fashion out of landfills, the target solution for much of the fashion industry today is circularity. Taking back garments and reusing them for new apparel or textiles lowers the need for new raw materials and cuts back on fashion’s wastefulness. Worn Again Technologies founder Cyndi Rhoades is a frontrunner in this push for a closed loop. Her company is focused on turning used polyester and cotton into usable raw inputs for new fibers. Read on to learn more…