Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Hale Ozturk
Reformation Gives Denim Laser Focus
The only way to create a brand with amazing denim, is to hire someone with a passion for all the blue details. For the Los Angeles, California based Reformation, that person is Jordan Nodarse. The fashion brand and retailer is focused on offering the industry denim that’s been made more thoughtfully and more mindful of the environment, and Jordan, the company’s director of denim and special projects, has been working with the world’s leading mills and innovators to make sure Reformation delivers. Carved in Blue caught up with Reformation’s Jordan to get the scoop on the brand’s dedication to jeans.
© Richard Cordero for Lenzing
The Evolution of Transparency
People, planet, prosperity. Most successful textile and apparel companies these days are thinking about the three interconnected pillars of sustainability in some form or fashion. Many companies are embracing sustainability both for its intrinsic benefits as well as its external value, some are reluctantly complying with regulations and best practices, and a few sustainability skeptics are just hoping this whole thing is a fad. Just like the many other issues society faces these days, people will always disagree about whether sustainability is important and, if it is, how best to achieve it.
© Brad Rankin
Ian Berry’s New Denim on Denim Book Belongs on Your Coffee Table
For denim lovers, Ian Berry’s new Denim on Denim book promises to deliver on the art of the craft. Newly launched, Berry’s book delivers on all things denim art for 144 pages—which include 110 full color indigo images. Within those pages, Berry tells the story of the 12 years he’s spent making his artwork based entirely on denim.
© Tricia Carey
Atlantic Mills Commits to Sustainable Alternatives in Denim Fabrics
There is a new dawn arising. Denim manufacturers, like Atlantic Mills, are making the switch to more sustainable material solutions for their denim. The Thailand-based denim manufacturer is stepping up its environmental commitments in three core areas designed to yield eco-responsible alternatives to conventionally grown cotton.
© Denim Days
Denim Days Announces 2018 Show Dates
One of the denim sector’s favorite festivals, Denim Days, said this year the show will take place in New York September 22nd-23rd. The event, which Denim Days says is “spearheaded by true denim insiders,” promises to unite denim professionals, designers and brands with the consumers who want their products. Lenzing is pleased to be a sponsor of Denim Days festival to showcase why TENCEL™ Denim feels so right.