Carved in Blue
ISSUE 08/2018

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ © Eco Textile News

Planet Textiles Urges Industry to Collaborate on Sustainability

Reducing the industry’s carbon footprint is not a single company effort, and Planet Textiles wants to be the conversation starter that initiates collaborative change. The sustainable textiles summit, which made its debut in Hong Kong nine years back, serves as a place for textile industry members to work together on scaling sustainable innovations, reducing the negative impact of microfiber pollution and developing best practices for chemical management. 

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TENCEL™ © Safia Minney

People Tree Talks Ethical Fashion’s Evolution

Fashion circularity is a very real possibility and ethical fashion leaders, including People Tree, are enabling consumers to build up more sustainable wardrobes. Founded in 1991 by Safia Minney, the London-based fashion retailer designs apparel for minimal environmental impact by incorporating sustainable materials, protecting garment workers and equipping consumers with the garments they need for eco-conscious styling. The aim, for People Tree, is to elevate ethical fashion. And the timing is right as consumers continue to demand information about who made their clothes, if the workers making the clothes were paid a fair wage and how that apparel production is affected the environment overall.

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TENCEL™ © Cone Denim

Cone Denim Advances Denim Sustainability with TENCEL™ X REFIBRA™ Lyocell Fibers

Always a leader in fabric manufacturing, Cone Denim has now taken denim sustainability a step further by making the beloved fabric more sustainable. This week, Cone Denim announced that its denim fabrics will be made with TENCEL™ x REFIBRA™ branded lyocell fibers. The move means Cone Denim is the first fabric producer in North America to use these fibers for denim. With TENCEL™ x REFIBRA™ Lyocell being the only commercially available fiber made from recycled cotton and wood pulp, the inclusion of these inputs means Cone Denim gets to improve denim’s sustainability without losing any of its appeal.

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TENCEL™ © Soorty

Bestseller’s ONLY Brand Launches Black Forever Denim by Soorty

Delivering a mix of innovation, craftsmanship and expertise to consumers in the BLACK FOREVER collection, a new vision has arrived for denim. In the collaboration with LENZING™ Modal Black, Soorty and ONLY take the brand’s DNA to a next level. Now the launch of ecological denim utilizing new fashionable and sustainable solutions is available in a variety of applications – jeans, skirts, tops, and jackets. ONLY BLUE DENIM, BESTSELLER’S most successful female denim brand is now powered by Soorty’s BLACK FOREVER. ONLY BLUE DENIM will launch BLACK FOREVER concept in July 2018 across all European stores and online.

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TENCEL™ © HNST

HNST Ushers in an Era for Trendy Sustainable Denim

What if consumers had a way to close the loop with their used denim? That’s an offering HNST wants to provide to consumers so their discarded jeans don’t end up in landfills. Created by Tom Duhoux, the Belgium-based denim label’s roots involve a 2017 collection campaign, where consumers were able to drop off their unworn or old jeans at more than 80 collecting points in Flanders, Belgium. Following the collection of 6,000 pairs of old jeans from the program, HNST launched its first collection in March made from 56 percent recycled denim. 

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