© Lenzing
The Lenzing group steps up its activities in Turkey
The Lenzing group set up its first independent sales and marketing office in Istanbul in April 2017. Greater proximity to customers and being present in one of the most important textile markets in the world played a key role in this decision. “Our goal is to be available for our customers both quickly and directly,” Thomas Obendrauf, CFO of Lenzing AG, explains. “In our new corporate strategy sCore TEN, proximity to our customers is one of the most important elements for sales and marketing. With this in mind, being directly available at the site is crucial,” Obendrauf continues. The eleven employees in the Lenzing group’s Turkish Team focus on sales, business development and technical customer service. A showroom featuring the different Lenzing™ fibers, the processed products and the final applications for both textiles and nonwoven products is open to all customers and business associates.
© Lenzing
Lenzing presents its sustainability strategy on “World Earth Day”
Lenzing unveiled its new sustainability strategy on “World Earth Day”. Every year, millions of people take part in “World Earth Day” on April 22 to champion the conservation of an environment worth living in. The worldwide Earth Day Network organized the celebration. On this occasion, Lenzing gave the World Earth Day-Project Canopy a donation of $27,000 for its tree planting program. The concept of sustainability is firmly anchored in Lenzing’s corporate strategy. It makes sense. After all, Lenzing is in a unique position to operate a truly circular business model. By using wood created from CO2 and sunlight as a raw material, Lenzing AG produces functional, aesthetically pleasing and emotional products.
© CLIMATIC
CLIMATIC seat covers with TENCEL® fibers for children’s car seats
Everyone knows that kids sweat in their car seats. The seat covers in use today are not optimal since polyester would appear to be the filling of choice. Polyester cannot absorb moisture so Kuli-Muli AG is offering a new solution. Their seat cover contains a spacer fabric that features TENCEL® fibers. TENCEL® fibers are better at absorbing moisture than all other known materials. The spacer fabric assures airflow for cooling and removing warm, moist air. The CLIMATIC seat covers effectively reduce perspiration and offer ideal sitting comfort for kids.
© Lenzing
Expansion of capacity for special fiber TENCEL® in Heiligenkreuz
The Lenzing group is expanding production capacity for its special fiber, TENCEL®, at the site in Heiligenkreuz in Burgenland. Lenzing is responding to the strong demand worldwide for new types of TENCEL® premium fiber like the RefibraTM fiber, which combines cutting waste from the production of cotton clothing and wood as raw materials. The investment will generate additional capacity of around 25,000 tons of fiber per annum. Customers will have access to this additional capacity by the end of the first quarter 2018. Until now Lenzing has invested almost three quarters of a billion dollars in the erection and expansion of production capacities for TENCEL® fibers and produces these special fibers in Heiligenkreuz as well as in Lenzing, Mobile (USA) and in Grimsby (Great Britain).
© Tricia Carey
Kick-off to Denim Season at Kingpins Amsterdam
The Fall/Winter 2018/2019 denim season kicked off at Kingpins Amsterdam. Retailers and producers exchanged ideas in this renowned Denim City. Carved in Blue launched their latest collection entitled the “Sustainable Denim Wardrobe”, designed in collaboration with Jeanologia and the Valencia College of Art and Design. The special collection showcases TENCEL® fibers and Lenzing Modal® fibers across a number of garment categories including wovens and knits, casual and formal clothing for women, men and unisex. As the denim community gathered for Kingpins Amsterdam, attendees participated in a lecture series called “Transformers” discussing the cost of sustainability. Andreas Dorner, Commercial Director for Europe and Americas, presented Lenzing AG. With today’s consumers considering ecologically conscious consumption, retailers are seeking sustainable alternatives in denim from the fiber to the finished garment.
© L&M Marketing
56th Fiber Congress in Dornbirn – Communicating the Future of Man-Made Fibers
With this as its slogan, DORNBIRN-MFC remains the leading European event and communication platform for the latest innovations in the global fiber world. More than 800 participants from more than 30 countries will learn more about the latest trends, developments and innovations from more than 100 talks by experts. The primarily European innovation platform for the fiber industry and the downstream manufacturing stages aims to act as an idea generator and as a network. An early-booker bonus is guaranteed for bookings before May 31, 2017. The current preliminary program is available with details on the more than 100 talks, including updates and registration forms, at:
www.dornbirn-mfc.com