Lenzing introduces a newly developed TENCEL® fiber, which combines pulp from cotton fabric waste and wood pulp cellulose in order to drive circular economy solutions in the textile industry.
G-Star is taking on the challenge to do good for the planet and look good while doing it. One of their many strengths is viewing what others would consider roadblocks as creative challenges.
Denim is no longer the staid – though beloved – blue jean fabric it once was. Turning denim on its head is a new partnership between CORDURA® and TENCEL® for a blending that’s durable and soft.
Denim is having its day and demand for chambray is up as a result. Buyers are searching for ways to not only capitalize, but to innovate around the trend.
DL1961 launches a collaboration with Jessica Alba, which hits shelves in August, is more than a savvy move by the brand to boost its business with a celebrity-designed collection.