Carved in Blue
ISSUE 07/2020

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ The Circle Book © Lucia Rosin

Sustainable Synergy: Circular Collaboration

The future of fashion is circular. But a key factor in making circularity a reality is transparency, which relies on collaboration throughout the entire supply chain. Creating a blueprint for working together, Lenzing, Officina +39 and Meidea teamed up to develop The Circle Book, a lookbook of low-impact apparel for today’s consumer needs. Concepts include tailored yet comfortable pieces for home life, pieces with technical functionality for those on the go and fashion with multicultural, vintage influences, all made with innovative fibers and responsible dyes utilizing fabrics from Calik (Turkey), Candiani Denim (Italy), Prosperity (China), Santanderina (Spain), Tejidos Royo (Spain), and Tat Fung (China).

Read more at Carved in Blue

TENCEL™ BLUE2GREEN – Materiality Analysis © Ali J. Meah

Behind Lenzing’s Stakeholder-Centric Sustainability Strategy

As part of our dedication to making cellulose fibers less environmentally impactful, Lenzing is engaging stakeholders across the spectrum, from NGOs to investors. Our Materiality Analysis, originally released in 2015, provides a prioritization of sustainable topics that guide our efforts. The rankings reflect both how influential these activities are on stakeholder decision making and how significant Lenzing’s impacts in the area have been.

Read more at Carved in Blue

TENCEL™ Pakistani Mills Jazba for Denim © Sadia Rafique

Pakistani Denim Mills Talk COVID Challenges and Sustainability Strategies

During the pandemic, denim mills are coming together as colleagues rather than competitors to chart a course forward. A Carved in Blue panel of Pakistani denim mills covered the current challenges due to COVID-19 and their priorities as they look at post-pandemic operations. Panelists are beginning to see a surge in orders due to pent up demand and they are getting back to full capacity.

Read more at Carved in Blue

TENCEL™ Biodegradability © Sean Gromley

Biodegradability: Is It Just Another Buzzword?

The saying “news travels fast” has a whole new meaning. News doesn’t just travel fast, it travels instantly. And this is why we have a major problem with buzzwords becoming instantly popular. Biodegradability and compostability claims are used interchangeably far too often. But, with no consumer education surrounding these claims, how are consumers equipped to compost or recycle their garments properly? First, it is important to note the difference between biodegradability and compostability. Even though biodegradable materials return to nature and can disappear completely, they can leave behind an unwanted residue, whereas compostable materials leave behind a nutrient-rich organic material called humus, which creates a healthy soil environment for new plant growth. For further information on the differences between the two, see this post.

Read more at Carved in Blue

TENCEL™ Gen Z take on the Times © Sadia Rafique

Gen Z Weighs in on Greenwashing and Fashion’s Future

COVID-19 has disrupted life as usual for all age groups, but Gen Z is facing coming of age milestones during the pandemic, including college graduation. Born between the mid 1990s and the early 2010s, Gen Z accounts for 40 percent of all global consumers, with $143 billion in spending power. Currently in school or recently graduated, this cohort is also the emerging workforce for the fashion industry. A Carved in Blue webinar hosted on July 16 brought together eight Gen Z fashion students and graduates from colleges around the globe to discuss their personal pandemic experiences, what they expect from brands and their thoughts on social issues.

Read more at Carved in Blue