Carved in Blue
ISSUE 07/2019

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ New York Denim days © Senim Yazici for Lenzing

TENCEL™ denim returns as New York Denim days’ title sponsor

June 8 + 9 New York Denim Days, the festival that celebrates the capabilities of all things indigo, returns to the city this summer; and another returnee will be title sponsor TENCEL™ branded fibers by Lenzing. Tricia Carey, director of global business development for denim at Lenzing, looks forward to sharing what the company will be exhibiting.

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TENCEL™ What’s in Store – Men’s © Tricia Carey

What’s in Store: Top Men’s Styles in TENCEL™ Denim this spring

This spring, the top men’s styles blend a touch of comfort and sustainability. Classic silhouettes get a twist—literally—from modern manufacturing techniques. First-rate fabrics are lovingly finished and traditional American brands get a 21st century sustainability upgrade. These are the Carved In Blue team’s favorite men’s denim styles featuring TENCEL™ branded lyocell fibers in stores right now.

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TENCEL™ What’s in store – Women’s © Tricia Carey

What’s in store: Top Women’s Styles in TENCEL™ Denim This Spring

There’s plenty to celebrate in spring—like bright colors from fresh flowers or new denim styles. It’s perfect layering weather, ideal for chambray wrap dresses. And, of course, there are the outdoor activities, requiring jeans with a wide range of motion. This season, all these items and more are in stores. Check out the Carved In Blue team’s favorite in-store items featuring TENCEL™ branded lyocell fibers, in the denim department.

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TENCEL™ 3x1 Denim © Lenzing

3x1 Denim in discussion about TENCEL™ Denim

Talk to Tricia Carey about sustainability, and it may well change how you think about denim and the environment forever. As the Director of Global Business Development at Lenzing Fibers, Tricia is a passionate advocate for sustainability in the denim market. She joins us today to talk about Lenzing’s long-standing commitment to the environment and to explain the importance of the circular economy, especially in apparel.

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TENCEL™ Jeanologia’s Begoña García © Jeanologia

Unsung Hero: What Jeanologia’s sustainable R&D manager brings to the table

When you’ve spent 20 years with one company, growing with it and helping shape it into what it is today, it becomes part of you. And while Jeanologia R&D sustainable processing manager Begoña García may not always land in the limelight, she has had a substantial impact on the company. “Undoubtedly, Begoña is the best ambassador for the values of Jeanologia. We have been working together for more than 20 years and together we have built Jeanologia. We have designed and walked together the path of eco-sustainable transformation of the blue jean,” said Jeanologia CEO Enrique Silla.

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