Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Lenzing
TENCEL™ and AG Tap Japanese Model for “Feels So Right” Campaign
In the fashion world, the right collaboration can be the recipe for success. With that in mind, Lenzing has teamed up with AG denim for a new “Feels so right” campaign, furthering the trend of ingredient brands connecting with consumers. As part of Lenzing’s new TENCEL™ Lyocell promotion, the company launched the new campaign with AG, featuring Japanese singer, actress and model Ryoko Hirosue.
© Lenzing
Sustainable Denim Wardrobe: Blues and Hues
As with previous collections, the Sustainable Denim Wardrobe has been produced to promote ecologically conscious consumption. It is a showcase to demonstrate the breadth of possibilities that exist for products made from Lenzing fibers via the garment laundry route. There is extra interst this time as TENCEL™ Lyocell, TENCEL™ Modal are joined by TENCEL™ Luxe, TENCEL™ x Refibra™ Lyocell and LENZING™ Modal Color fibers. This version of the Sustainable Denim Wardrobe goes under the headline of Blues and Hues. The collection contains the expected and unexpected, alongside the perfect and imperfect. The expected in the shape of staple blue indigos which dominate the men’s styles and the unexpected in the textures and colors that make the ladies styles standout. Prepared -for-dye featherweight fabrics are perfectly contrasted against imperfect lasered surfaces.
© Bella Dahl
Bella Dahl Talks Spring ’18 and New Denim Fabrications
Since its launch in 2010, Bella Dahl has become well known for its seriously soft apparel, with goods made right in Los Angeles. The brand’s laid-back, flirty California flair, reflected in its fashionable collections of jumpers, tops, dresses, lounge wear and jeans, has garnered it a cult following among female consumers who like their style with a side of comfort.
© Lenzing
Lenzing Fosters Emerging Chinese Designers at T WAVE Fashion Show
While China’s apparel sector continues to grow, Lenzing Fibers is supporting the nation’s upcoming designers with an interesting fashion initiative. In April 2018, Lenzing Fibers and Indigo Tank hosted the T WAVE Fashion Show in Guangzhou, China, to showcase a trendy apparel capsule from the nation’s emerging designers and elevate international recognition of local clothing designs.
© Country Road
How Country Road’s Sateen Jeans Take Comfort Up a Notch
Most consumers who don Country Road’s Sateen Jean have agreed that it fits like a second skin, designed with the right balance of stretch for comfort and ease of movement with high sustainability credentials. Taking that comfort a step further, the Australian lifestyle brand has partnered with Lenzing to introduce TENCEL™ x REFIBRA™ Lyocell to the Sateen Jean, improving on the way the pants feel against the wearer’s skin, plus overall durability.