Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Jeanologia
You Can’t Manage What You Don’t Measure: Jeanologia Provides a Solution
What do you get when you cross a global fiber supplier with a leading laundry consultancy? A match made in sustainability heaven. Jeanologia and Lenzing’s wood based cellulosic fiber, TENCEL®, learn why they have worked together for more than 20 years.
© Richard Cordaro for Lenzing
Berto: 130 Years and Beyond
Berto is a name synonymous with quality and innovation in the denim industry. The Italian company, which will celebrate 130 years in business next year, is looking back in time for inspiration for its new Heritage Collection.
© Haikure
Italy’s Haikure is Deeply Ingrained in Green
It’s become de rigueur of late for fashion labels to flaunt their sustainability efforts, using buzzwords like “ethical” and “eco-friendly” to convince consumers that a dollar spent with them will stop the ice caps from melting. Why has Haikure included TENCEL® in their collection?
© Orta
Orta’s Ebru Debba? on Growing a Global Denim Business
Ebru Debba?, Orta deputy manager of product development, sales and marketing, has been in the denim industry for 25 years, and, in that time, she has seen a lot of change. The mill continues to work with TENCEL®, which has been providing an important aspect of Orta’s formula. Debba? said, “Lenzing has disrupted the way denim markets look at luxury. TENCEL® has provoked a new dimension in creativity.”
© Tricia Carey for Lenzing
Canatiba Puts Family and the Environment First
Passion—for quality product, innovation, a more sustainable future and for family—has been the fire that has fueled the family-run mill Têxtil Canatiba for over 40 years. Full commitment is essential for any business to be successful, but it comes naturally to the close-knit family that runs Canatiba, said Marketing Director Felipe Covolan. “It requires passion and restless dedication. It requires heart and a lot of gut feeling. When family is involved, it is impossible for it not to be personal,” Covolan explained