Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Boyish
Why Girls Are Going Boyish When it Comes to Jeans
From the time he was cutting too-big vintage jeans down to stylish size to wear himself, Boyish Jeans creative director Jordan Nodarse knew he was a blueblood. Since then, he’s been bringing that passion for denim to the world, leaving his touch on brands and businesses all around the world. Now his attention is focused on Boyish and making men’s style jeans made to fit women.
© Nuevo Mundo
Peru Sets Out to Make a Name in Sustainable Denim
In Peru, denim is getting cleaner. At least where Nuevo Mundo has something to do with it. The Peruvian fabric mill is starting from innovations at the fiber level to create fabrics that do more for the consumer and less to the environment. Carved in Blue spoke with Nuevo Mundo’s Design Director, Ayellein Alayo, to gain a little insight into what’s happening with the indigo stuff in the South American market.
© Sevda
Sevda London Prides Itself on Quality, Care and Sustainable Principles
For some, fast fashion is the way. And for others, it’s entirely the opposite. At Sevda London, founder and designer Sevda Mutlu is focused on low impact and high consideration when it comes to the products she puts out into the world. The British ethical brand made a recent foray into the denim world, embracing a fabric that’s been so consistently beloved, and wove its eco-friendly ethos right into the fabric of its creations. Carved in Blue caught up with Sevda herself to get the scoop on what the company is creating and what’s ahead for eco fashion and denim.
© Bossa
Unsung Hero: One Bossa Sales Manager on Loving and Living Denim
When someone brings both a personal love of denim and 17 years of industry experience to a role, they’re likely to contribute quite a lot to your business. That’s the case with Burcu Dalaman Özek, sales manager at Turkey’s Bossa and our latest Unsung Hero. Burcu, according to Bossa general manager Onur Duru, brings something special to the organization that specializes in denim textiles.
© Richard Cordero for Lenzing
Why Is TENCEL™ Lyocell in Denim?
Since 1992 TENCEL™ Lyocell branded fibers have been incorporated in the denim garments of major brands and retailers around the world. So what makes TENCEL™ Lyocell a perfect partner for denim and why have brands been using it for all these years?