Carved in Blue
ISSUE 04/2022

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ Jack and Jones © Jack and Jones

Why Jack & Jones Chooses Carbon-Zero TENCEL™

Men’s fashion label Jack & Jones is working to build A/BetterWorld. And part of that promise revolves around material choices that offer strong quality and sustainability. The brand is among the first to use carbon-zero TENCEL™ Lyocell. For these fibers, Lenzing first reduces the environmental footprint as much as possible, and then offsets the impact that cannot be avoided. The result is a raw material with a net-zero carbon footprint.

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TENCEL™ Ravensbourne © Ravensbourne

Ravensbourne Denim Project Winners on Their Brands

The Ravensbourne Denim Innovation Project, in partnership with denim trade show Kingpins, turned its attention to sustainability this year. From October to January, students worked in groups to create a denim brand from scratch, with support from industry sponsors including mills and manufacturers. At the end of the process, the teams were judged by a panel of about 40 industry experts, and winners were chosen in six categories.

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TENCEL™ Modal Indigo © Fashion Time International

Modal Indigo Hits ‘Sweet Spot’ for Fashion Time International HK

For Hong Kong-based textile group Fashion Time International HK Ltd., using eco-friendly raw materials is a key part of its sustainability strategy. As part of this action plan, the company sources fibers from Lenzing, including carbon-zero TENCEL™.

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TENCEL™ Denim 101 © White Oak

Denim 101 by White Oak Legacy Foundation

Cone Denim’s rich history of production in North Carolina lives on under the dedicated care of the White Oak Legacy Foundation (W.O.L.F.) organization. I was fortunate to join 20 other students — a mix of textile veterans and newbies — for W.O.L.F’s second in-person “Denim 101” class this week, which offers a deep-dive into the complex processes around the creation of our beloved denim. The unique experience in Greensboro, North Carolina offers the ability to go beyond the classroom.

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TENCEL™ Blue Cast © Sadia Rafique

Advanced Futures in Sustainable Denim

This Blue Cast episode, Dennis Hui talks with Michael Lam, director of Advance Denim Limited. Michael has over 20 years’ experience in the denim industry. As the director of Advance Denim, he is responsible to connect the denim business and cultures from the East to the West and work together with his team in Amsterdam and New York to exchange the denim innovations and concepts from different countries. Michael has been working on several sustainability and innovation projects, such as the BigBox Dyeing, BioBlue, Botanic Dyes and cottonized hemp, in the company.

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