Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Lenzing AG
TENCEL™ Plants Trees and Awareness During Earth Month
This year, TENCEL™ branded fibers are turning Earth Day into a month-long celebration of doing good for the planet. Throughout April, our #checkwhatsgood campaign is inviting shoppers to make better purchasing decisions and to discover the sustainable story behind the TENCEL™ brand logo. TENCEL™ fibers feel good, look good and also do good for the environment. Made of wood using low-impact production processes, TENCEL™ fibers are naturally soft and durable, and it’s also biodegradable.
© Lenzing AG
Video: Boyish Gets an Inside Look at REFIBRA™
Between 10 to 20 percent of fabric used in production ends up as cutting waste. In this video, Boyish Jeans founder and creative director Jordan Nodarse travels to Lenzing’s headquarters in Austria to learn more about our REFIBRA™ technology, which makes TENCEL™ Lyocell from upcycled cotton waste and wood pulp. “We can initially create a product, therefore it can circulate back around into another product, to where it never ends up in a landfill,” said Jordan, explaining the appeal of REFIBRA™ technology.
© Sadia Rafique
How Artistic Milliners Is Using TENCEL™ Modal with Indigo Color Technology
TENCEL™ Modal with Indigo Color technology was just launched in February 2021, and mills are beginning to explore the fibers’ use in their own fabric designs. Baber Sultan, director at Pakistan-based manufacturer Artistic Milliners, spoke with Carved in Blue about their collection using TENCEL™ Modal with Indigo Color technology.
© Epicenity
Ravensbourne Denim Project Winners on Their Brands
The Ravensbourne Denim Innovation Project, in partnership with denim trade show Kingpins, turned its attention to sustainability this year. From October to January, students worked in groups to create a denim brand from scratch, with support from industry sponsors including mills and manufacturers. Here, students from three of the six winning teams share the story behind their creations and their aspirations.
© Lenzing AG
History Meets Sustainability in TENCEL™ and Hemp Capsule
Lenzing tapped a bevy of global collaborators for a project that honors the history of hemp and brings it into the present. Dubbed Bast Recast, the collection takes its name from the idea of recasting — or relaunching — bast fibers, which include linen, flax and hemp. “The interest in hemp is like a new beginning in the apparel area,” said Michael Kininmonth, project manager at Lenzing.