Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Warp and Weft
Warp + Weft on Catering to the Consumer
The CEO of Warp + Weft, a denim brand that prides itself on having the world’s most inclusive jeans, is a 28-year-old woman. But for Sarah Ahmed, who also happens to be the creative director for powerhouse denim brand DL1961, being under 30 has meant being in better touch with today’s consumer and what a wearer wants from their denim.
© Michelle Branch for Lenzing
Lenzing and Jeanologia Discuss Laser Light Sensitive Fiber
Lenzing, has created a technical brochure, powered by Jeanologia, detailing the advantages when using the latest laser laundry technologies in conjunction with the latest fabrics and garments with TENCEL™ Lyocell branded fibers. The apparel industry is starting to turn to technology – not only to reduce its reliance on workers, but also to drive product development through innovative environmental initiatives.
© Richard Cordero for Lenzing
Blogger’s View: Masters of Denim
Denim is constantly evolving, and part of keeping up with the latest happenings in trends, consumer behaviors, fashion and sustainability, means tapping into the insights of industry insiders. Here, we caught up with two influential denim bloggers to discuss design inspiration, environmental responsibility and what types of jeans consumers will be wearing in the coming months.
© Tricia Carey for Lenzing
5 Things You Didn’t Know About the Olympics
While we may have all gotten caught up in the curling and the rate at which ski jumpers came flying down the slopes, there are a few things you may not have known about this year’s Olympics. To shed some light on lesser known facts, including how TENCEL™ Lyocell branded fibers made its way into the Games, we’re highlighting five fun facts about the 2018 Olympics.
© Thomas Bojer
Braind Talks Ingredient Branding’s Role in Denim
Now that consumers are playing closer attention to what goes into the things they wear, raw materials providers have a greater chance of appealing directly to the shopper—if they can get the messaging right, that is. As Tomas Vucurevic, founder and managing director of BRAIND, a leading global expert for ingredient branding, one good message to start with is an appeal to sustainability.