Each fashion cycle not only brings new trends in wash and cut, but also a wave of enhanced fabrics with better performance, recovery, comfort and stretch capabilities. At the core of these improvements are innovative fibers and blends that create new opportunities for designers and provide added value for the consumer. The next generation of denim is sure to entice and inspire attendees during the upcoming A/W 17-18 show season.
It takes the dedication of a close-knit family, like the Candianis, to uphold the quality, craftsmanship and innovation associated with “Made in Italy” denim manufacturing for over 78 years. Founded in 1938 by Luigi Candiani, the Italian weaving mill has extended its expertise from weaving workwear fabrics to setting premium denim standards to leading the industry in more sustainable practices. Today, the company is led by Luigi’s great-grandson, the charismatic and denim-obsessed Alberto Candiani. Alberto has applied his thirst for innovation and his concern for the environment to the family business, making it the “greenest textile company in the blue world.” Most of our “very premium” fabrics are made with TENCEL® and cotton, the touch is fantastic and the look great, exactly what women want.
How do you make a premium jean more sustainable while maintaining the comfort, stretch and softness the market demands? That’s the question TENCEL® and sustainable technology company Jeanologia set out to answer with the latest 4S collection. The collection, a three-part capsule collection of men’s and women’s jeanswear, emphasizes the importance of softness and stretch, as well as the investment in the science behind it, explained Lenzing Project Manager Michael Kininmonth. “We worked with Jeanologia because we’ve known them for many, many years and they’ve really carved out a niche for themselves as far as being seen as the leading technology company for making sustainable products,” he said.
It is widely believed in fashion that a designer must learn the rules before he or she can break them. Adriano Goldschmied, founder of Diesel, Replay, Gap 1969 and AG Adriano Goldschmied, can be credited with creating the rules in denim and setting the standard for premium denim. Now, with the launch of Acynetic this spring, he’s breaking the very decorum he established. Add to the fact that the line uses TENCEL® and Lenzing Modal®, and the result is an incredible soft and comfortable hand feel. “I was surprised of the freedom that this material is giving to design,” Goldschmied said. “I am able to do pants with no waistbands, zippers and any kind of fit from skinny to a very wide body. It is like white canvas for a painter.”
Whether you chalk it up to changing lifestyles or technology’s grip on how we consume, Calik Marketing and Sales Director Ebru Ozaydin says consumers are seeking individualism and performance in their denim. “I was coming from a very vintage era of fabrics,” Ozaydin said of first time being introduced to TENCEL®. “It was a new soft toy for us. We didn’t know how to deal with because it was in loungewear. We were looking into novelty fabric with a vintage look.” Nowadays, Ozaydin says TENCEL® is a crucial “ecological ingredient of denim development” and a key component in meeting the market demand for a soft hand feel – a trend that began at Orta and is now a hot topic of conversation for Calik.