Carved in Blue
ISSUE 03/2019

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ Kurabo © Kurabo

Here’s How Kurabo Captures Creativity in Denim

When times are tough and bottom lines are ever important, brands may tend to focus on cost over creativity. That, however, is an unfortunate scenario Kurabo works to avoid by keeping things fresh from the fiber level. Whether it’s innovative spinning techniques or new fiber blends, the Japanese denim maker wants to be at the forefront of it all. Carved in Blue caught up with Kurabo’s Brad Alden Mowry to get the scoop on what’s going on with the company.

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TENCEL™ reDEW8 © reDEW8

Why reDEW8 Does What it Does for Denim

Denim brands are certainly not all created equal. reDEW8, for one, has chosen to focus on style, sustainability and technology to make a denim product that also contributes to good in the world. To put the brand’s ethos into perspective, we only have to look so far as its co-owner Peter Lantz to understand why reDEW8 does what it does. “We share this only planet of ours with about 8.7 million other species and one of the weaknesses humans have, in the society we have built for ourselves, is our urge for newness and our willingness to buy cheap,” Lantz said. “In short, while fashion can be creatively inspiring and arguably help people to improve their self-esteem within the social norms, it is ultimately evil. In the last century, fashion has gone from embracing high-quality fabrics paired with sartorial skills to fast and disposable garments of highly questionable quality and make. We used to wear a garment for years, whereas today it’s closer to a few times before disposing of it.”

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TENCEL™ Bluezone © Tricia Carey

Bluezone to Focus on Resource-Saving Solutions

Munich Fabric Start is upon us, and this edition of Bluezone will carry the conversation about cleaner denim forward. From Tuesday Jan. 29 to Wednesday Jan. 30, those gathering at the show will encounter a focus on one key statement: “The future is now. Brave and blue.” Centered around B.L.U.E.C.H.A.I.N. 4.0, organizers said the event will give “a clear signal for more transparency, resource-saving process solutions and conscious consumption.”

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TENCEL™ Planet Rehab © Juan Carlos Gordillo

Sustainability Takes Center Stage in Planet Rehab Capsule

Collaboration may be the thing to drive the apparel industry—and sustainability—forward in 2019. A new joint effort by textile and apparel companies united around efforts to reduce their impacts on the environment, has given rise to a new capsule collection called Planet Rehab. The “soulful Latin inspired” women’s wear collection, designed by Juan Carlos Gordillo, was shaped around fabrics from Spanish fabric manufacturer Tejidos Royo using TENCEL™ and TENCEL™ x REFIBRA™ branded lyocell fibers. The designer tapped Officina+39’s Recycrom technology to dye the fabrics, and Italian garment finishing firm Tonello finished the garments.

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TENCEL™ Global Denim © Global Denim

What’s Happening in Mexico’s Denim Industry

With an updated trade agreement, prime positioning for speed to market and increasingly innovative denim, Mexico is on track to shine in 2019. To get the scoop on the denim scene in Mexico, Carved in Blue caught up with four key leaders in the space. Hear what Mike Stanisci, New York sales manager for Tavex USA, Kara Nicholas, VP of product design and marketing for Cone Denim, Anatt Finkler, head of design, creative director for Global Denim and Alvyda Kupinas, director of design at Kaltex America had to say.

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