Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Jeanologia
REACTIONS TO RIVERBLUE SPEAK TO A MOVEMENT TOWARD SUSTAINABILITY
The apparel industry has been weighing on the global environment for centuries—and denim has played no small role. Now, however, more and more brands and manufacturers are looking for ways to lessen their impacts on the world, and sustainability has been a constant topic of conversation. And that’s why there’s been a general feeling among the industry that there was no better time than now for The RiverBlue to hit our screens.
© Soorty
SOORTY STRIVES FOR GROWTH AND DENIM INNOVATION
For almost 30 years, Soorty Enterprises has been advancing Pakistan’s denim capabilities, and that effort won’t let up any time soon. Now one of Pakistan’s largest vertical denim manufacturer, Soorty, has its sights set on further growth in the space as well as innovation that pays attention to consumers’ new demands.
© Twin Dragon
TWIN DRAGON KICKS DENIM SUSTAINABILITY UP A NOTCH
Whether its dyes or finishes or processes for keeping black jeans black, Los Angeles-based denim mill Twin Dragon does it all—and all with an eye to sustainability.
© Aamir Chottani
TAPPING INTO CHOTTANI’S DENIM INSTINCT
Aamir Chottani is director of marketing at denim garment manufacturer Chottani Industries, whose slogan—and attitude—is “Denim Instinct.” Established in 1989 and headquartered in Karachi, the company is now one of Pakistan’s leading apparel makers. Chottani is a “brand behind brands,” as the company calls itself, but its dedication to sustainable production and ethical fashion is front and center.
© John Arcella
DENIM BLOGGER: JOHN ARCELLA @THEDAILYCHORE
Though denim is donned by all walks of people all over the world, creators tend to flock to the fabric, considering it yet another platform from which to create. One among the many things blogger John Michael Arcella loves about denim is that it allows him creative freedom—it lets him create an identity all his own.