Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© GUESS
GUESS is growing its green Smart collection.
A number of denim styles are ready for both men and women, with the latter also able to choose from eco blue fabric jumpsuits, recycled polyester dresses and organic cotton knit t-shirts. The men’s collection uses LENZING™ ECOVERO™ Viscose for short-sleeve button-down tops in a variety of prints, while the graphic t-shirts and hoodies are made with organic cotton.
© Tricia Carey for CIB
Spotlight on Blue Lenz Denim Video Channel
We’re excited to announce a brand-new platform for denim devotees to share their stories. Carved in Blue® is launching Blue Lenz, a video channel where everyone in the denim community—brands, mills, influencers—can share the latest trend, educational and sustainability videos they’ve created. Who doesn’t enjoy a great video? We wanted to make it easy for you to watch denim videos in one station and raise awareness to the wonderful stories around our favorite fabric. Large, small or in-between: We want to hear from you all.
© Aliver Jaguar for CIB
SDG Decoded: SDG #6 – Clean Water & Sanitation, Part II
As we continue through our SDG Decoded series, in which we tap the denim industry to see how they’re tackling the 17 UN Sustainable Development Goals, we found it was necessary to return to SDG #6. Given the role water plays in denim dyeing and washing, this came as no surprise. Another no-brainer: the dedication companies have developed in finding solutions to help all of the world’s population have access to clean water.
© Jeanologia
Sustainable Denim Wardrobe: Team Jeanologia Weighs In
While few of the denimheads we speak with could be described as loners, the Jeanologia team stands out for its strong collaborative bond. Comprised of people with an array of background and skills, each member plays a role in the making of the Sustainable Denim Wardrobe collections. We chatted with all seven to better understand the company’s mission, the challenges of creating SDW, and what’s required for the future of denim.
© Marzia Lanfranchi for Lenzing
Michelle Branch is Helping Consumers Turn the Tide
Denim is ever-evolving, something that Michelle Branch of Markt&Twigs knows better than most. As the founder of a global creative firm that helps companies define and refine their denim message, Branch has an expert view into the way consumers—especially younger consumers—view the beloved blue fabric. Not only do these wearers take a special part in maintaining denim’s heritage, they can play a crucial role in helping remedy its serious modern sustainability issues.