Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Richard Cordero
Cone Denim Talk Future Black Beyond Ahead Outdoor Retailer
Cone Denim has long been known for bringing to market what the market wants before the market even realizes it wants it. Though the leading denim supplier recently announced that it would cease production in its 110-year-long running White Oak mill in Greensboro, North Carolina, Cone still has plans to deliver on bringing high quality, innovative denim through their know-how with their production facilities in Mexico and China. With their strong commitment to sustainability, the Cone Mexico facility was recently awarded the Oeko-tex certification.
© Naveena Denim Mills
Pakistan Denim: A Moment with Naveena Denim Mills
Behind every successful denim company is a true blueblood who’s passionate about the business. That’s certainly true for Pakistan’s Naveena Denim Mills, based in Karachi, which has been a leader in making fabric since 1967. Though the company began as an embroidery unit, it has come to be known as a leading purveyor of denim fabric bought by brands any manufacturer would be keen to call clients—Levi’s and Zara to name just two.
© Amrin Sachathep
ALL IN THE FAMILY WITH ATLANTIC MILLS
When denim minds merge, it often means a beautiful thing. That’s what happened when the Phlaphongphanit and Sachathep families joined forces to develop Atlantic Mills Thailand Company. The families’ apparel knowledge goes back as far as the 30s. Those decades of learning how to deliver on consumer demand have made Atlantic Mills successful, but it’s also a tight family bond that’s brought the business to where it is today.
© Life After Death Denim
Life At Life After Death Denim
From working at Levi Strauss and Co. to learning the denim craft from other leading brands, to developing her own collection, Mary Bruno, the brains behind Life After Death Denim, has spent 25 years learning and loving the industry. For her, denim has a life of its own, it can evolve, become worn, take on new traits—and that’s part of what makes it such a beloved product, both by Mary and the masses.
© Lucrezia Pasqualetto
WHAT INSTAGRAMMER @DENIMDREAMER ACTUALLY DREAMS OF
When it comes to finding inspiration for denim, denim specialist and the creative mind behind the @denimdreamer Instragram page, Lucrezia Pasqualetto, looks all over the world—but not at denim. She finds her inspiration for the indigo stuff in other categories, taking a nod from outside innovations to bring something new and different to the denim space.