Carved in Blue
ISSUE 01/2020

Denim Special Edition

Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.

TENCEL™ Denimheads Talk © Richard Cordero for Lenzing

Denimheads Talk 2019

One of the most inspiring things about denim is its ability to change over time; no other fabric can capture the intricacies of a wearer’s history quite like denim does. It’s not surprising, then, that the people who live to create denim are deeply dialed into its capabilities, its legacy and its potential. Here, we present some of the most quotable insight we picked up in our 2019 denim travels.

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TENCEL™ SDG Decoded © Aliver Jaguar for Lenzing

SDG Decoded: SDG #17 – Partnership for the Goals

No man is an island, and certainly no denim company can be in pursuit of a meaningful sustainability mission alone. In the next segment of SDG Decoded, we’re learning how companies are working in tandem to pursue all the United Nations Sustainable Development Goals. Here, we chat with Orta, Kipas and Saitex to check in about the progress they’ve made for SDG #17–Partnerships for the Goals.

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TENCEL™ Denim © Richard Cordero for Lenzing

Kicking Denim Sustainability into High Gear

Denim may be awash in a sea of sustainable green, but that doesn’t mean there isn’t still a lot of work to do. Jean Therapy, the Denim Sustainability report produced by Rivet, takes a hard look at what’s currently being done in the denim industry to better the environment that it took so much from, for so long. Weaving in details of the latest material and tech innovations that are helping brands, mills, retailers and fiber companies create in more eco-friendly ways, the report also delves into what we should expect when it comes to sustainable denim—and what still needs to be done.

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TENCEL™ Tony Tonnaer © Marzia Lanfranchi for Lenzing

Tony Tonnaer Says The Industry is Out of Excuses

No one but the King of Inspiration—also known as Tony Tonnaer—could have a better handle on how to motivate denim toward a more sustainable future. The founder and CEO of Kings of Indigo knows it’s often up to the small but mighty brands to show what’s possible. He also knows that when it comes to getting people to change, sometimes it takes a little more stick than carrot. In Carved in Blue’s Modern Definition of Denim series, Tony talks innovation, community and why we’re out of excuses when it comes to making a greener future.

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TENCEL™ Carved in Blue © Richard Cordero for Lenzing

What Did Carved in Blue Mean to 2019?

What Did Carved in Blue Mean to 2019? A Carved in Blue interview wouldn’t be complete without asking our subjects what we mean to them. And while, yes, we admit we love the compliments—can you blame us?—what we really appreciate is the window these responses provide into how denimheads view our entire industry.

As we close out 2019, we’re revisiting just a few of our favorites. Happy New Year!

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