Denim Special Edition
Visit Carved in Blue, a blog produced and curated by the denim team at Lenzing.
© Richard Cordero for Lenzing
Lenzing Denim Team in 2016: A Year of Innovation
Heading into 2017, we have more ways to communicate and work with our partners than ever before. The past year was striking for the Lenzing denim team, not just because it was a creative year, but also because of the ways the team was able to put ideas into action.
© Tejidos Royo
Tejidos Royo’s new Suave capsule with TENCEL®
Royo has announced its new Suave capsule collection for Spring/Summer 2018, developed with TENCEL® fiber. Suave Capsule SS18 includes fabrics of 100% TENCEL®, as well as new blends with linen for a special level of elegance and comfort.
© Cone Denim
Denim Mills Want Consumers to Know Them Too
In today’s market, brand positioning is about more than just the brand—it’s also about the mills making the product.
© Mavi
Mavi at 25: The Turkish Brand Continues to ‘Move’ Forward
Perhaps no brand better represents denim’s Mediterranean aesthetic than Mavi, founded in Istanbul in 1991. From design to production to retail, Mavi is one of the rare brands that controls the entire process of making its own jeans.
© Arvind
Arvind of India Makes A Mark on Sustainability
Located in Ahmedabad, India, over its 85-year tenure Arvind has become the world’s fourth largest denim manufacturer and boasts an installed capacity of over 110 million meters per annum. But make no mistake it’s not just quantity for Arvind, it’s quality.